According to a new report published by Yankee Group analysts, in-game advertising could climb considerably to $971.3 million by the year 2011, up from just $77 million globally in 2006 and $56 million in 2005, as companies begin to target the video game market for static and dynamic commercials.
According to the group's latest report, 'Advertising and Games: 2007 In-Game Advertising Forecast', the group predicts that the number of games featuring in-game ads will double annually through 2008.
PC gaming is expected to continue to drive the market for dynamically served ads, which are expected to increase in popularity and “cannibalize” static advertisements. However, the Yankee Group notes belief that fixed product placements are expected to continue to grow through 2011.
SOURCE
Obviously, most of us have already noticed the amount of "Advergaming" there is in the Video Game market. What it all boils down to is the fact that the gaming industry is just another form of media.
CZMQFRG