10-02-2007, 04:19 PM
Cutting costs is important to any business. But, when you're losing millions of dollars to sell a technologically over-powered console, you need to cut costs as quickly as possible. Sony has been reducing production costs of the PS3 significantly in the past months, and a new deal with Infineon may help the company continue its efforts to reduce its losses. "This deal allows us to combine Sony's chip-designing ability with Qimonda's chip-making ability," Sony President Ryoji Chubachi told Bloomberg. "That way, we can share a roadmap to cut costs."
The DRAM that Infineon will produce will reduce costs for producing a variety of Sony devices, such as cameras, mobile phones, and more. DRAM chips are also used in the PS3.
source
The DRAM that Infineon will produce will reduce costs for producing a variety of Sony devices, such as cameras, mobile phones, and more. DRAM chips are also used in the PS3.
source