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It's one thing when analysts guess the result from an action, but guessing the result from the result of an action with a vague percentage? We're sure there's a lot of market research and math involved, but if anyone's read Malcolm Gladwell's books, you know that too much information can make you even less accurate than normal.

Anyway, the brunt of this article states that due to Toshiba's announcement and HD DVD's demise, sales of the PS3 will increase 10%. It makes sense -- it's one of the cheapest Blu-ray players that also does a ton of other stuff. They also say this announcement isn't going to affect the 360 at all. After all, it's a console that plays DVDs and games -- the HD DVD thing was just an add-on. So, if this all turns out to be true, we'll see a marked increase in PS3 sales over the next several months.

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It seems plausible that PS3 will sell more since it's been said that they've won the DVD format wars. I don't know about 10% though but perhaps. Time will tell.

I've seen a number of people in the Amazon Blu-ray forum who owned HD-DVD players asking questions about the PS3. Some don't even want it for the games, but they know it's a future-proof Blu-ray player and really runs amazingly well.

That's true. I like that it can be upgraded if need be. That should be a strong selling point until newer blu ray players are capable of the same.