02-24-2008, 12:32 AM

"It's a very interesting and frustrating thing for me to experience because I have been banging the drum about social gaming for a long time, with SingStar, EyeToy and Buzz, but our Japanese colleagues said that there is no such thing as social gaming in Japan – people do not play games on the same sofa together in each other's homes. It will never happen, and then out comes the Wii. What's interesting with Nintendo adverts – and they are the same the world over – they always show the view from the television back to the sofa, which is very clever, because what do you see? A family or friends all on a sofa."-Phil Harrison
Harrison then goes on to say that he believes Wii Sports 'encapsulates the idea of a true "next-generation" game, and he admires Nintendo's success in marketing and sales'. This is a man who reguarly compliments the Wii, so whether this is a genuine compliment or an attempt to further make the Japenese execs realize their mistake, and if this is the reason he "retired" is a judgement up to you. Bottom line is, he was right. While I think 'casual' and 'social' games are one in the same, this statement proves that Mr. Harrison and Nintendo have one goal in common: bringing people together to play video games.
Reported By: Ricky S.