05-03-2008, 09:06 AM
So like America's Army, Australia's Military is turning to PC gamers as a fertile recruiting ground:
Quote:
Taking a cue from America's army and, er, America's Army, the Australian military is also using online games to pump up flagging recruitment numbers. As the New Zealand Herald reports, Australia's Defence Jobs web site allows visitors to control crude, Flash versions of ARV Tiger Attack Helicopters, F/A-18 Hornets and more.
The games aren't exactly new (JayIsGames discussed one of them back in 2004) but they're getting increased attention now as a way for military recruitment to compete with a fierce job market. "It is critical to the future of the ADF that Generation Y and beyond can access and interact with recruiting information via the technology they are comfortable with," said Defence Science and Personnel Minister Warren Snowdon, who sounds extremely old.
Two of the Air Force games have recorded over 300,000 plays, according to the Herald report, which might not seem like much compare to America's Army's 8+ million users. Remember, though, that America's defense budget exceeds Australia's (and indeed, the rest of the world's) by leaps and bounds. Whoo! We're No. 1! Don't mess with the U.S.! These colors don't run! And so on ...
The games aren't exactly new (JayIsGames discussed one of them back in 2004) but they're getting increased attention now as a way for military recruitment to compete with a fierce job market. "It is critical to the future of the ADF that Generation Y and beyond can access and interact with recruiting information via the technology they are comfortable with," said Defence Science and Personnel Minister Warren Snowdon, who sounds extremely old.
Two of the Air Force games have recorded over 300,000 plays, according to the Herald report, which might not seem like much compare to America's Army's 8+ million users. Remember, though, that America's defense budget exceeds Australia's (and indeed, the rest of the world's) by leaps and bounds. Whoo! We're No. 1! Don't mess with the U.S.! These colors don't run! And so on ...
source
Not sure what to think about this, any thoughts on using games to recruit gamers into the military