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It's pretty common knowledge that the PS3 is a bit more expensive than a Xbox 360. In Europe the difference in price is around £146, something Microsoft really wanted to hit home with their latest generous offering. This afternoon, over at the CVG offices, they received a special delivery of £146 worth of Fosters beer, rolled in by beer couriers, and sent to them by none other than Microsoft. Perplexed by Microsoft's sudden generosity, they opened the attached note which read;

"What would you purchase for £146...? (The price difference between an Xbox 360 and a PlayStaion 3) Well, for a start we thought you might like £146 worth of beer to kick start your weekend early."

What a great point Microsoft, we would have never thought to purchase beer with all of the money we've saved. But why you didn't share the beer love with Fanboy Towers? We're still a little confused to exactly how much beer one could purchase with the savings in US currency, so we'd welcome the knowledge. Lucky CVG writers ... they get all the drunken fun on Microsoft's tab.

With the Playstation 3's Europe launch underway Microsoft had to get creative with various ways to spoil Sony's launch fun. So, during the PS3 launch festivities in France, those who lined up to purchase a PS3 were surprised to see a message from the Xbox team. Microsoft hired a boat to cruise the river near the PS3 launch party with a banner on its side reading "Xbox 360 Loves You". You can see the commotion the boat created in the French video embedded after the break. Between this and the beer delivery we're not sure what has gotten into the Xbox 360 marketing team ... but we definitely like it. Remember gamers, the 360 will love you for who you are and not for how much you spend on it.

Microsoft had one goal in mind for the European Playstation 3 launch ... be annoying. The Xbox marketing team did everything in their power to humiliate, taunt, and make fun of Sony's launch, all with a smile and a devilish whit. We mentioned France's love boat and the Foster's beer delivery, but there were a few more incidents we didn't acknowledge.

-During the PS3 launch in France, the Xbox team sent out text messages to anyone who'd accept them wishing everyone great night.

-More beer was delivered.

-If you were a waiting in line for a PS3 in the UK, the Xbox team handed out chairs to sit on with a URL on the back. The website, toolate, taunts the PS3 by saying "Xbox welcomes PS3 to the next generation. Sony ... you're late! Let the games begin."

-There were also reports that Microsoft employees were standing on nearby rooftops blowing whistles to drown out Sony's press conference talk.

Whether you find these acts hilarious, creative, immature, or evil there's no doubt Microsoft stirred up some negative PR for Sony's European launch. This is the time when we ask ... can't we all just get along?

Microsoft is smart? Wasn't there a huge issue at getting their systems at launch, and if I remember correctly, haven't people had tons of issue with the systems having to send them back? Maybe I just heard wrong and the friends and relatives who have send their 360's back to microsoft 3X plus must have been flukes

Let's all remember that the PS3 was launched in November 2006 and the Xbox was in 2005. I don't think there's much microsoft can do to spoil any Sony success. I think if Sony is gonna blunder, it will be on their heads.

The normal price was $659.99 For a ps3 and the price went up majorly, thats why I complain.

Either way, the PS3 is already a failure.