To celebrate the new building for the Pokemon Center Tokyo store (which was relocated from another building in Tokyo), a Nintendo DS Lite Pikachu Edition will be available at the store. Those interested in buying the Nintendo DS Lite Pikachu Edition will need to enter a drawing which will be available on June 1st through July 1st. Those that are picked from that drawing will be able to buy in during July 20th through August 19th. The price for the Nintendo DS Lite Pikachu Edition is 16,800 yen (which in US dollars is about $137), which is the same suggested retail price for a regular Nintendo DS Lite in Japan.

Source (scroll down)
also......
as some of you may know, Nintendo Power has a free contest with every issue. this month the Grand Prize for Ten lucky ppl is the Pokemon Diamond/Pearl themed DS lite, a copy of Pokemon Diamond or Pearl, the Official Nintendo Power Pokemon Diamond and Pearl Player's Guide and Pokedex, and one of the exclusive stylus given away when you preordered Diamond or Pearl.
Its sorta old.. but I wouldn't get it.
It does look very nice thought, but the odds of wining are very high.
It looks cool, because its so bright and all.. lol
omfg...
That looks amazing.. almost as good as ferrari red...
And it has pikachu's head on it!
And if they coem out with ferrari red.. it better have Charmandr/Charizard's head on it :p
I'd so trade mine in for it... (Not because of the pokemon, its a bonus) but red and Yellow PWN.
That looks sweet. I wonder how much it would cost if you just bought a regular DS Lite and then wanted to get it customized to change the color.
Kindrik.. when you buy your DS.. buy the Yellow one.. I'll send mine in to Nintendo and get a replacement 9as it has a dead pixel) and we'll trade. brand new, for brand new. XD
*predicts a "Let me think about that... no." answer.
>.<
*predicts a "Let me think about that... no." answer.
How'd you guess? 
*decides to spray paint his DS Lite Red*
I wonder if it would stick...
wow.. I can get some custom spary design at a sign making store or somethig..
*Doesn't even consider a "skin"*
I want a Pikachu DS, damnit! As Pikachu = my favourite Pokemon and it should be illegal for me not to have it! Lol.
Seriously though, I think it looks nice.
I have a plan...
I'll spray paint my DS Yellow (covering screens of course :p)
return to Nintendo saying its defective
And they'll send me a replacement Pickachu Yellow DS.
Fool Proof.
um dont forget the pikachu symbol on it
Wow that looks Sweet!
*needs that pikachu edition Ds!*
They had loads of different themed Gameboyadance Sps so why not ds

Please Nintendo,sell me one!
Well if they did a contest for it in Japan, they would probably do the same thing for here >.>
They dam* better.
and I better win.
And it better be red... with Charmander on it....
Wow a charmander one would rock!

Charmander one would be FTMW!
wow you guys are going crazy for this. i'd just want the stylus.
ThePikachu one is also FTMW
Damn that DS looks niice!!!! *ME WANT* *Me Likey*