06-11-2007, 04:54 PM
Disney Interactive is planning on tripling its spending on the worldwide video game market over the next five years. Disney's current CFO, Tom Staggs, believes that the company would be missing out on a huge opportunity were it not to pursue this avenue.
In 2006, Disney spent about $100 Million dollars in the video game market. This year they hope to increase that number to $130 million dollars.
"Over the next five years or so we are ramping up to about a pace of $350 million per year in video game investment, principally consoles and handhelds," Staggs said during a press brief in London. "It is a market where there is real opportunity."
They've also stated that 70% of that money will come to currently established projects and 30% will go towards new IPs.
Sounds promising. Could Disney become the next game giant and release their own console to compete in the 8th generation?
"Over the next five years or so we are ramping up to about a pace of $350 million per year in video game investment, principally consoles and handhelds," Staggs said during a press brief in London. "It is a market where there is real opportunity."
They've also stated that 70% of that money will come to currently established projects and 30% will go towards new IPs.
Sounds promising. Could Disney become the next game giant and release their own console to compete in the 8th generation?
