06-15-2007, 12:34 PM
Wii Killer?
Quote:
In2Games, a company working on motion-sensing hardware and software for the 360 and PS3, which it claims will one-up the Wii, has just attracted investment to the tune of £7.4 million from venture capitalist Ingenious Media Active Capital (IMAC).
The investment demonstrates a strong show of faith in the company's Gametrak Fusion technology from the money-men. In2Games' director, Harry Holmwood, hinted at the reasons for this faith, saying, “As well as the titles we are putting out ourselves we are getting support from a lot of other companies.”
The company is keen to not be seen as an upstart trying to imitate the big boy on the motion-sensing block. Holmwood artfully took a dig at Nintendo, saying “The Wii is a fantastic piece of kit. But Fusion changes the playing field again – if Wii is going to be the cheaper option, we can bring the better, more sophisticated option to PS3, Xbox 360 and PC.”
He also indicated that the technology will make a splash, stating, “We’re treating this as a platform roll-out. There’s going to be a major spend on marketing as well – this is a really big deal for us.”†
IMAC's director, Patrick McKenna, seemed pretty pleased to be on board, saying:
"We believe there is a really exciting opportunity ahead for In2Games to capitalise on key drivers of change in the video games market as they continue to roll out innovative hardware combined with great software. In Gametrak Fusion, In2Games has created the definitive motion gaming platform for the next generation of games consoles and I look forward to this product driving the company into its most exciting period yet."
What the two companies need to remember, however, is that as well developing disruptive technology, Nintendo also spent a lot of time, effort, and cash on promoting the Wii as a new, more mass-market friendly console. Much of the appeal of motion-based gameplay in the Wii has been to mums, grans and girlfriends, and SPOnG is dubious as to whether the more hardcore gaming audience that's attracted to the 360, PC and PS3 is going to show the same interest.
That is not to say, of course, that In2Games hasn't peaked SPOnG's interest. In fact, we caught up with In2Games last November for an in-depth interview. Click here to find out more.
The technology could, of course, even benefit Nintendo in the long run. Holmwood told SPOnG “I can imagine, though, a situation where there are cross-platform PS2/Wii games,”and the company has claimed elsewhere that Wii games could be ported to the PS3/360 using its hardware. The advent of easier cross-platform development could see publishers more willing to fund development for the Wii.
Is Gametrak Fusion a serious Wii-killer, or a pissant upstart imitating the big boy in the motion-sensitive world?
The investment demonstrates a strong show of faith in the company's Gametrak Fusion technology from the money-men. In2Games' director, Harry Holmwood, hinted at the reasons for this faith, saying, “As well as the titles we are putting out ourselves we are getting support from a lot of other companies.”
The company is keen to not be seen as an upstart trying to imitate the big boy on the motion-sensing block. Holmwood artfully took a dig at Nintendo, saying “The Wii is a fantastic piece of kit. But Fusion changes the playing field again – if Wii is going to be the cheaper option, we can bring the better, more sophisticated option to PS3, Xbox 360 and PC.”
He also indicated that the technology will make a splash, stating, “We’re treating this as a platform roll-out. There’s going to be a major spend on marketing as well – this is a really big deal for us.”†
IMAC's director, Patrick McKenna, seemed pretty pleased to be on board, saying:
"We believe there is a really exciting opportunity ahead for In2Games to capitalise on key drivers of change in the video games market as they continue to roll out innovative hardware combined with great software. In Gametrak Fusion, In2Games has created the definitive motion gaming platform for the next generation of games consoles and I look forward to this product driving the company into its most exciting period yet."
What the two companies need to remember, however, is that as well developing disruptive technology, Nintendo also spent a lot of time, effort, and cash on promoting the Wii as a new, more mass-market friendly console. Much of the appeal of motion-based gameplay in the Wii has been to mums, grans and girlfriends, and SPOnG is dubious as to whether the more hardcore gaming audience that's attracted to the 360, PC and PS3 is going to show the same interest.
That is not to say, of course, that In2Games hasn't peaked SPOnG's interest. In fact, we caught up with In2Games last November for an in-depth interview. Click here to find out more.
The technology could, of course, even benefit Nintendo in the long run. Holmwood told SPOnG “I can imagine, though, a situation where there are cross-platform PS2/Wii games,”and the company has claimed elsewhere that Wii games could be ported to the PS3/360 using its hardware. The advent of easier cross-platform development could see publishers more willing to fund development for the Wii.
Is Gametrak Fusion a serious Wii-killer, or a pissant upstart imitating the big boy in the motion-sensitive world?
Source
Errmm....Wii killer? I dont think so.
...Sad...very sad