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Target is selling a Wii preview DVD from Activision for a penny. I'm not sure why it's a penny and not just free, but you'll wind up paying $0.01 for it. If Target was trying to be original and creative, they're really just being strange and annoying (but that's a different story).
You might be wondering what you're getting for your pretty penny. Hard to let go, I know, but you might change your mind after you hear what you get. Looking past the plastic case, plastic disc (which is already worth your money) you get a DVD video of traillers, screenshots and behind the scenes videos for Marvel: Ultimate Alliance and Tony Hawk's Downhill Jam.
If you plan on getting either of these games then I think you should head over to your nearest Target and try to pick one up. If you aren't, then you might as well get it since it's only a penny. You aren't that cheap are you?